Toyota's Scion brand isn't known for turning heads, but one of the nameplate's concepts is doing just that at the North American International Auto Show.
PHOTOS | Scion C-HR concept turns heads at North American International Auto Show
And it wasn't even unveiled at the show.
The Scion C-HR was first shown off in November 2015 at the Los Angeles auto show and is designed to with functionality and performance, in order to target young urban creatives.
The C-HR is designed to have a compact shape and a high ride. When it was unveiled, executives said it was designed to not fit into any traditional segment of the industry, so it's not an SUV and it's not a hatchback.
Scion says the car is so unique it could become the next "Icon" for their brand.
