Charmin rolls out giant toilet paper roll that lasts up to a month

(CNN) — First the forever stamp...Now the forever roll?

Charmin is out with a new, extra-long-lasting roll of toilet paper it calls the "Forever roll."

Despite the name, of course, it doesn't go on forever... But according to Charmin it lasts a pretty long time – up to a month, the company says.

To entice customers – they're offering free shipping, a money back guarantee, and a stainless steel roll holder as part of the starter kit.

The product comes in Charmin ultra soft and is available in two sizes: A multi-user roll, which is 12 inches in diameter and a single-user roll, which is eight-point-seven inches in diameter.

One roll will cost you $10.