A man from Oklahoma seized an opportunity to write a very public love letter to his wife.
Josh Wilson initially bought eight billboards to advertise his sprinkler installation business, but after crunching the numbers – he found out they weren't having much of an impact.
So Josh decided to switch things up and display a simple message for his wife – "Amy, I love you more".
"She tolerates me and let's me build this little company and let's us have fun," Wilson said. "It's the least I could do to tell her I love her."
Josh says a lot of people have been asking him if he did something to land in the dog house with his wife – but he says it was simply to show her how much he cares.