WASHINGTON (AP) — Microsoft and Meta have released initiatives designed to help voters know when they see a political ad containing altered images, video or audio.
Meta owns Facebook and Instagram and says it will put labels on political ads created using artificial intelligence.
The policy announced Wednesday by Meta goes into effect Jan. 1 and will apply worldwide.
Meanwhile, Microsoft has unveiled new tools intended to help voters and candidates know if ads have been altered.
Tech companies have been criticized for not doing more to address the risks of AI-generated content that could mislead voters. Lawmakers in Washington are holding a hearing Wednesday on deepfake images.
