Detroit-based watchmaker Shinola has new gear supporting the company's hometown NFL team.
The company now has a line of watches, leather goods and bikes, all sporting the Detroit Lions logo.
"Now in Play - the very first Shinola products dedicated to our hometown team. These custom designs, produced in a limited quantity for their inaugural release, include simple and subtle Lions details and team colors," the company said.
The Lions gear includes a 47mm Runwell, priced at $550, and two Runwell Chronos, priced at $750. The Lions' logo is stamped into the leather band.
Other items include two bikes that cost $1,100, a varsity jacket for for $550, wallet for $125 and a journal cover for $150.
On Lions opening night, which is Sept. 27, Shinola will be having an open house and tailgate at both locations in Detroit and Ann Arbor.
The company said there are plans to expand the line and include other NFL teams in the future.
“This collection is just the start. Be on the lookout for a line that will extend to teams outside of Detroit, coming next season," the company said on its website.
