Dove, a skincare brand, released an apology via Twitter and Facebook for an ad that sparked controversy for being racist.
The ad shows a black woman removing her top and transforming into a white woman.
The white woman then removes her t-shirt and turns into an Asian woman.
Makeup artist Naomi Leann Blake shared the ad on Facebook which soon went viral.
Dove apologized for the ad, saying the ad meant to thoughtfully represent women of color, and admitted they "missed the mark."
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017