(WXYZ) — The Detroit Lions are heading back to FM radio and 97.1 The Ticket starting next year.
Entercom and the Lions announced a mutli-year broadcast partnership on Friday, with 97.1 being the flagship station for Lions games beginning in 2021.
"As we enter a new era of Detroit Lions football, we're excited to establish a strategic partnership with Entercom whose Detroit family of stations are market leaders in radio and multimedia," said Detroit Lions Senior Vice President of Business Development Kelly Kozole. "With growing opportunities to deliver informed and entertaining broadcast programming, together we have a great opportunity to engage our fans who are their listeners."
All programming will air on the radio station.
"The Lions are synonymous with the city of Detroit and this is a great opportunity to leverage our position as the unrivaled leaders in sports radio and deliver dynamic Lions content, both on game days and throughout the year," said Debbie Kenyon, Senior Vice President and Market Manager, Entercom Detroit. "This partnership now makes 97.1 The Ticket the flagship station for all four professional sports teams in the Motor City, giving fans a one-stop destination for all of their favorite local teams."
Detroit left the radio station after the 2015 season to go to AM760 WJR as the team was angry over comments from 97.1 afternoon host Mike Valenti.
Valenti is still with the station hosting the popular afternoon show with Rico Beard.
