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Golden Tate and wife, Elise, launching #GenderRevealChallenge

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PHILADELPHIA (WXYZ) — Former Detroit Lion Golden Tate is settling into his new city of Philadelphia but is hoping his message of helping others will reach far beyond that.

He and his wife, Elise, are hoping that their idea of a gender reveal party, goes viral.

The premise is instead of throwing a gender reveal party, use that money to buy products for to help another baby of the same gender of your expected child.

They are using the hashtag, #GenderRevealChallenge and are hoping that their example of a video will inspire others to help others.

You can watch their full video here.